Banana Republic City Stories

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With the current economic situation, marketing has become more important than ever. Brands are working hard to make personal connections that preserve customer loyalty, and of course, get us shopping again. With so many ad campaigns out there it’s always impressive when something new breaks through. That’s why I love Banana Republic’s new City Stories campaign.

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Featuring nine musical talents, including Esperanza Spalding, Sara Bareilles, Ayo and David Sanchez, the campaign features online performances from each artist, interviews that highlight their inspiration, and free music downloads.

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Engaging and stylish, I also love how this campaign has a global feel, featuring artists from the U.S., Latin America, Africa and Europe.

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If you live in San Francisco get up close and personal with the new campaign through BR’s City Sounds Tour. This Thursday, enjoy live music from David Garrett and check out new the new spring collection. Get more information on the BR event right here. Hope to see you there!

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{Images from Banana Republic}

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