I know that summer has just begun, but I could not wait to show you West Elm’s Fall Preview. I haven’t felt this excited about a store’s preview catalog for some time. There are times when you see one or two things you like, but as I leafed through the fall preview catalog I found myself excited and loving everything on each page.
Years ago West Elm was one of my first home decor loves. The store seemed to be constantly ahead of the trend, and I was excited to get the latest catalog. Over the past few years there have been hits and misses, but I feel like West Elm got it absolutely right with the company’s new style for fall.
With a total relaunch of the West Elm brand, new partnerships and even custom selections, West Elm is moving beyond individual pieces to offer the customer a real lifestyle brand in home decor. The concept is a bit small boutique store meets affordable retail chain, and I have to admit, I like it.
You can explore West Elm’s new feel right here. So, I told you how much I like the new look. What do you think?