AphroChic designers Jeanine Hays and Bryan Mason have always been known for their love of color. Now the brand that coined the phrase Modern.Soulful.Style. is taking that love to a new dimension with the Brooklyn In Color collection, the brand’s first signature collection of paints. The arrangement of tones, ranging from light grays to deep magenta, as well as pure white and black, is designed to highlight architectural features in the home – an idea inspired by the neighborhood surrounding the pair’s Brooklyn abode.
“When we first moved to Brooklyn, we spent a lot of time exploring the borough’s architecture. This collection combines Brooklyn’s design past, with its important place in African American history, music and art,” stated Mason speaking on the new paint collection that offers twenty beautifully crafted hues.
The new collection is also a groundbreaking achievement for the husband-and-wife team, as it marks the first time that an African American design company has come out with a collection of paint for the home. Working in collaboration with Colorhouse, an eco-focused paint company based in Portland, Oregon, the brand assembled the selection of 20 shades over a year-long process. Each hue has been designed with a unique story to tell. “The new collection is inspired by everything from the colors found at Coney Island, to Brooklyn’s affluent, pre-Civil War African American communities, to the legendary Black Star album that Brooklynites Mos Def and Talib Kweli released in the late 1990s.”
Celebrating the spirit as well as the design and architecture of the borough, some shades are named for iconic Brooklyn elements like the Front Stoop, Atlantic Ave, and Prospect Park. Others evoke an insider’s view of the borough from the hues of Coney Island to the sheen of a famous statue of Minerva. All of the best of Brooklyn helped to inspire the colors in the collection.
“At Colorhouse, we believe that paint is more than just a wall coating, it is a vehicle for color,” remarks Puji Sherer, President and Chief Color Nerd at Colorhouse. “Color can capture a moment, tell a story, express a feeling. That is what makes these 20 hues so special. Together, they reflect the spirit, grit, and beauty of Brooklyn. Designed with gray, almost smoky undertones, Brooklyn In Color evokes a sense of history and timelessness while at the same time being spot on with contemporary trends in interior design,”