Exclusively for our friends at ElleDecor.com, AphroChic produced a soulful dinner party event celebrating the vibe of old school Brooklyn and the launch of our new licensed home decor collection with Guildery. Tablecloths, napkins and pillows from the collection decorated the gleaming dinner table alongside black and white table settings and gold flatware. A juju hat wall installation provided a striking backdrop, punctuated by a fragrant display of fall florals. Even the guest list was curated. With a focus on highlighting the creativity and diversity of Brooklyn we invited local actors, artists, interior designers, writers and fashion designers. A modern soul food menu completed the upscale, cultural atmosphere of the night as guests listened to a live performance by Grammy-nominated R&B singer, Maiysha. View the full story on ElleDecor.com.
Photography by: Patrick Cline
It’s cool to create something unexpected. Those are the projects we love the most at AphroChic. Projects that take a space from what? to wow! When we created the AphroChic REMIX Lounge at BKLYN Designs this past May it was absolutely a wow! moment. Click the slideshow above for a before and after of what is truly one of our favorite interior design projects, and our first here in Brooklyn.
The REMIX lounge was inspired by our book. We started with our favorite cultural elements – color, pattern, art and global furnishings – to create a space that visitors to BKLYN Designs could relax and chill in. And, just for some fun we decided to house all of those elements under two, 600-square-foot a-frame structures that we designed and built over two days. Yes, we’re a little bit ambitious over here, but isn’t design the most fun when you’re pushing the envelope?
Then we decided we needed some entertainment, because what lounge doesn’t?! So, we worked with our friends at Saatchi Art to not only include an art exhibit of local Brooklyn artists in the space, but a live graffiti art exhibit as well. Our friend Rodrigo Valles created a massive street art mural in the lounge. A progressive piece that took two days, and that visitors got to watch develop as they walked the show. And no AphroChic event would be complete without a DJ, so we invited DJ King Leo to come and spin some old-school hip-hop in the lounge for that authentic Brooklyn vibe.
Our partners for this space were the best. Colorhouse, our favorite paint line that has the best eco-friendly paint around, provided us with paint to create two colorful statement walls that would become our gallery walls for the space. Their colors are so pure, and we went with six gorgeous shades for the statement walls – Petal .04, Petal .05, Air .07, Wool .01, Wool .03, and Nourish .06. The mix of bright and bold shades, with neutral soft colors was stunning on the walls we built. To add a layer of art to the lounge, we worked with Saatchi Art to deck out two gallery walls featuring works by local Brooklyn artists. And then of course, for a lounge we needed lots and lots of furniture, so we worked with Patina, a vintage rental company in Bushwick to bring in some cultural furnishings, including Hmong textile-upholstered ottomans, mudcloth covered seating and some stunning Moroccan rugs for bold pops of color and pattern.
The AphroChic REMIX Lounge was fun. It was fun for us to create and we’re glad that the thousands of people who came through BKLYN Designs got to enjoy it too. Some danced, some ate, some held mini-retreats, some kicked up their feet, some enjoyed the art and took pictures of the live graffiti art, and all took in the experiential space that we designed focused on Brooklyn art and design. The only thing that could make this project any better is doing it again next year!
Photographer: Ben Sottak and some iPhone photos by AphroChic
Working in New York is cool. It’s not just because this is by far one of the greatest cities in the world, but because it’s a place where literally anything you dream up can become reality. That’s what happened with the hat party we produced for Lonny Magazine this spring. The event was held at our friend Satya Twena’s millinery here in Manhattan. On what was a dark and stormy day, we had the fun of bringing our concept to light, producing a chic hat party with a little bit of a rocker edge.
From the beginning, the vision for this event was a sophisticated hat party with edge, and the guest list was just right. Satya’s group of creative friends included eyewear designers Coco & Breezy, photographer Nick Onken, actress Maggie Grace, director Matthew Cooke, fashion guru F.E. Castleberry, Loren Brill of Sweet Loren’s and fashion designer Carrie Hammer. The group was an eclectic one, and for many of them this first time getting together was a fun gathering of unique and creative minds. Photographer Anna Moller captured the party beautifully. With an eye for capturing the details and people, you can tell from the photos that everyone had a blast!
We worked on a stunning tabletop for the party that Satya had dubbed, “Paris rocker chic”. Floral designer, Emily Howard Kudva of Phileanor brought in the darkest flowers that literally popped in the light-filled space. Her lush arrangements of deep purple, hot pink, and almost black flowers set a dark and romantic vibe in the space, perfect for a cool party. To keep the eclectic look going, we styled the table with a mix of Seletti’s Juxtapose china from our favorite Soho store – Michele Varian. For a little bit of shine, brass trays and utensils from Japan added a metallic mix. Decadence came in the form of a heavenly cheesecake and delectable sweets from Mah Ze Dahr Bakery. Some of our favorite pieces, like the alabaster grapes and porcelain apple boxes, became the finishing touch on the lush table. And of course, we couldn’t forget candles. We used our favorite white grapefruit candles from Murchison-Hume. The event literally looked and smelled delicious.
Our styling extended into the bar, where we worked with mixologist, Issac Flores from Dick & Jane’s Bar in Brooklyn, an unmarked speakeasy in Fort Greene. A white table became the bar for the event, topped with a stunning array of purple dogwood branches. We wanted Flores to sport a laidback look, in jeans, a tie and suspenders. He was topped off with a hat from Satya Twena to finish the look. And the drinks were delicious. A secret recipe from the bar itself.
Parties are perfect, especially when you can express a unique point of view, and this one certainly did. The only thing we regret, that we were producing this shoot and not a part of it! Maybe next time.
For more images from this event and the perfect mint julep recipe, read the whole article on Lonny.
Images furnished by Anna Moller Photography
[vc_row][vc_column][vc_gallery type=”flexslider_slide” interval=”0″ images=”4636,4637,4640,4638,4643,4641,4639,4642″ img_size=”full” onclick=””][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Party’s in New York are always a blast, and especially so when you get to style them yourself. Last month we styled the LIN Digital NewFront event in Chelsea. Inspired by the blog, and our book REMIX, our goal was to create culturally-inspired spaces where media editors could learn about LIN Digital’s new offerings, enjoy lunch inspired by some great food bloggers, and meet and greet one another all in a cozy environment. They were also invited to take our book home as a special gift from us.
The inspiration for the space was the event’s theme, “HELLO”. Everything was about color and making guests feel welcome, so we went with an array of bright and colorful pieces. We wanted to liven up the standard rattan sofas that you often find in outdoor furnishings and re-upholstered the seats in some beautiful vintage kantha quilts from India. To break up all the beige, we took the back cushions off of each sofa, and filled them with our own mix of AphroChic pillows. From our hand-dyed batiks made in Rwanda, to our cool Afro Silhouette pillow, the lounges were filled to the brim with inviting patterns. The final touch – rugs in variety of different shades from our favorite place for cool carpets, Malene B. We even lined the “red carpet” with a colorful array of Malene B. runners.
The final result were spaces perfect for enjoying a spring event in New York.
Source: Images furnished by LIN Digital[/vc_column_text][/vc_column][/vc_row]
The most beautiful homes tell a story. In our Brooklyn apartment we worked to tell our very own. This is our most personal space, filled with works from many of our favorite artists and designers, as well as our own AphroChic products. A true reflection of our design and brand philosophy, we worked to weave pops of color and cultural pieces into the design story. From Moroccan rugs and kantha quilts to our colorful curtains and fashion illustrated gallery wall, this is our personal expression of modern, soulful, style. We’ve enjoyed sharing this space with many different audiences. You can see more of our home on NBC Open House NY, ElleDecor.com and Design*Sponge.
Photographs by: Patrick Cline
AphroChic worked to capture the perfect slice of modern Brooklyn life with two, 600-square foot public lounge spaces created for the BKLYN Designs Showcase during New York Design Week. Housed within two large, A-frame structures that we designed and built inside the Brooklyn Expo Center, the lounges were designed to be experiential, offering unique ways for the public to engage with Brooklyn-based design and the vibe of Brooklyn life. Each room featured a gallery wall art exhibit comprised of works from local artists supplied by Saatchi Art and curated by AphroChic. Meanwhile a larger, progressive art mural installation was created over the three days of the event. A live DJ supplied hip-hop music from some of Brooklyn’s most iconic musicians and AphroChic hosted panel discussions on design, art and color with notable design personalities and the head curator of Saatchi Art Online.
Photography by: Ben Sottak
Producing an editorial shoot is about having all of the right pieces in place. In this Kentucky Derby hat party that we produced for Lonny, we fell absolutely in love with every detail as we created this luxurious entertaining story. In celebration of Derby season, the table was styled with a beautiful assortment of china, alabaster grapes, ceramic apples, horseshoes and dark goblets. Lush, purple florals arranged in trophy cups continued the Derby aesthetic while decadent desserts and cocktails were brought in to to complete the party atmosphere. For a bit of edge, guests were asked to attend in “Paris, rocker, chic” attire that completed the look of this modern Manhattan Derby party. View the full feature on Lonny.
Photography by: Anna Moller